Why You Need Abandoned Cart Recovery Procedures
Posted On July 9, 2019
E-commerce is still a relatively new idea for many customers. Around 60% of shopping carts are abandoned when users shop online. There are many reasons for this, such as trust issues over security, slow loading times on websites, and lengthy checkout processes. Combating these faults will see your business increase its e-commerce sales. Companies that don’t risk losing money every minute of the day.
Why Your Business Needs To Combat Cart Abandonment, if you want to make money and have your business succeed, you cannot ignore cart abandonment. The e-commerce market is densely populated with users wishing to find the easiest and quickest way of seeing what they want online and purchasing it. Those sites that don’t target cart abandonment will fall into the depths of the unknown on the e-commerce spectrum. What Can You Do? There are many things every business can do to reduce their cart abandonment rate. It’s not brain surgery, but making the smallest changes will have a significant impact on your e-commerce sales.
Emails are one of the most effective ways of enticing your customers to buy those products they had in their basket. Around 40% of users want more time to consider the products before buying them. So emails are a perfect way of reminding them. Personalize the emails to make your brand seem more accessible. Keep the emails short and sweet – don’t force the user to buy from you.
Look At What Others Are Doing. It can be hard at times to see how your business fares compared to others within the industry. But don’t forget to look at your competition. This is one of the best ways to learn about your brand and how you can improve it. Check to see how their website works and whether it’s more efficient than your own.
Also, look at any incentives or promotions they are offering and whether you can provide something similar. Keep Everything Simple. Many businesses think having a flashy website will make users want to buy everything from them. Whereas in reality, customers crave simplicity. Once they know what they want to buy, all they want to do is buy it! Keep your checkout process simple – no more than five steps.
And make all the information clear. Are they offering discount codes? Make them noticeable! Making the smallest changes can give you bigger and better results. Look at your cart abandonment rate and decide which changes will be best for you.