I saw the question of what is the main thing people outsource posed in the Warrior Forum recently. I had a pretty good idea what the number one answer would be, but I went ahead and read through some of the discussion. Although this is not a scientific poll, the overwhelming response was the number one thing Internet marketers outsource is content writing.
Hiring a content writer is not as easy as it sounds because there are so many poor writers on the Internet today. By poor writers, I mean sick in the quality of the content. Many people look overseas to hire writers because they are so cheap. You can hire a full-time employee from the Philippines for $200-$300 a month.
That does not mean you are going to get quality content. I quickly learned that there are different forms of English in this world! If you want good content for your sites, you need to hire an American article writer. There are plenty of these, but you can expect to pay more than $2 or $3 for a 400-word article.
Another thing that Internet marketers outsource is getting backlinks. This is going to become more important as Google continues to refine its techniques for which websites they want to rank in any specific niche. Google does not wish to Internet businesses buying backlinks, especially in bulk.
They have de-indexed several large blog networks recently that proves that. If you had backlinks in those, you probably lost them. If your whole site relied on those, it disappeared from Google altogether. I do not have a problem with that. Google is still looking at backlinks as a way to equate a vote for the popularity of that site.
However, general comments don’t add anything to the discussion and are not a good backlink on their website. Even if it’s on a high page rank page, it may not be a quality link for you. This is why outsourcing someone to do your backlinks for you makes sense.
Teach them how to get backlinks for various keyword phrases and to link to not only your home page but all of the pages on your site. Have them add value to the discussions if they are posting on other people’s blogs, or in discussion forums. Of course, this is a form of writing as a well, so you want someone who can a least piece together meaningful sentences in American English.
At this point, the number one thing Internet marketers outsource is content writing. Backlinks are a close second. Even those require writing if you use effective methods such as blog commenting and posting in discussion forums.