Using a Marketing Email Campaign to Grow a Business
Posted On June 13, 2019
In the old days, companies might have created a write up about a sale or event they were having. They would have it printed up, either have a mailing company send it out or do it themselves. There were printing costs, mailing costs, and labour costs. Sometimes there were printing problems that caused delays in the mailings getting out or other problems with delivery.
Sometimes these never got opened at all. Using a mass email campaign needs to be carefully planned. Due to anti-spam regulations, there are rules about how information like this can be sent over the web. By submitting data in a targeted way to the appropriate audience, it cannot be considered spam.
A marketing letter campaign should only be sent to those who have expressed some interest in the business or organization. This is usually accomplished by having an opt in choice for them to receive information when they sign up to use a website. Every message has to have a clear purpose and a clear title that announces it.
This helps keep the news out of the spam folder but also helps the recipient determine that it is something worth examining. A sales email campaign should announce new products, sales, information about products, or something that the recipient will find useful. It may offer some discount or coupon for a product. It will differ in scope from a mass email campaign that is sent from a nonprofit organization that may be looking for donations or volunteers.
Organizations that send out email blasts may want to provide information about the organization or announce upcoming events. Printed material used in the old style promotions, no matter how good, never really showed the pictures of any products in the way as accurate as things can now be seen on the web. Without necessarily putting images into the emails themselves, a sales email campaign can use web links that can provide not only pictures but links to videos for a product demonstration.
It is recommended they be placed this way and not into the body of the message. Some viewers may have the images turned off in their email or browsers. And there are people with older computers and slower connections that don’t necessarily like to have pictures sent to them. Using the Internet to market a business or organization can quickly provide useful information to potential customers and clients.
Creating a marketing email campaign for a targeted audience can help increase business.