Essential Link Building Strategies For Beginners

Think Links After all what you’re after is other people and sites saying they like what you’re doing and rate it that’s why they link to you – simple!! So here we go with four key steps to follow on a preferably daily but indeed regular basis – & remember whatever marketing/promotion you are doing for your blog or site – Think Links!! Just for a moment think just how powerful all of this is – think of the successful, inspirational people in the world – most if not all use links (some will call it networking) to further their businesses, careers, etc.

The adage ‘it’s not what you know but who you know’ is about linking with the right people. Here’s A ‘Live’ Example Only recently there I was, sitting at work, I’d been offered an investment property to buy, great deal but I need to get a mortgage, now, unfortunately, mortgages here in the UK are a bit thin on the ground, and although this deal is good, it needs the right mortgage package to make it stack up.

My ordinary broker is away, and his assistant couldn’t help me. Then I had a brainwave another contact deals with several brokers, so I pick up the phone, call him, explain and one quick email later & I have his broker on the phone to me – now my friends that’s linkage working.

My contact knows me well; he knows I won’t mess his broker about – so a recommendation helps everyone – understand? Ok, so here we go with my four key strategies

1. Another way to get one-way link is to search for industry-specific search directories and submit your websites to them. There are search directories that are tailored for specific industries, e.g., Travel. Getting listed on these directories may be free, or at a fee, so you’ll have to decide the worth if you need to pay for it.

2. Create e-books and short reports. When you create e-books and short stories, these can be given away free on the Internet through your website or other avenues. If the e-book has high-quality information within it (e.g., Quick hints and tips), you can attract a lot of one-way links over time. You also have the opportunity of an excellent report possibly going viral; being passed on to others, friends, etc. To achieve that objective, you should include your website on the pages of the e-book or report and in bed links within the text.

3. Use videos. Video is a great way to get one-way links to your site. A good video will move around very fast over the Internet. Many Website owners often take an already created video and embed it in their site to add content and improve the overall design and look.

4. If you have a website that has good, unique content and you are confident that it will appeal to other website owners in a similar niche as yours, you can approach them and ask to have your link included in their site. However, the reason why this method should not always be relied on is that most times than not they will demand a reciprocal link, now this can be ok but unfortunately, human nature being what it is people don’t always keep their promises, so just head ups there. Top Tip -Also search engines especially Google frown on sites with too many reciprocal links.

Therefore, although the following links are useful, if the basis of the relationship is always mutual, it might not achieve the desired purpose and can damage your rankings if you are not careful. Hope this information helps to get you started with your link building strategies, its essential for your online success so don’t sweat it do a bit at a time and slowly but surely it will build with higher page rank and traffic following along.

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