Article Marketing Strategies – How to Format a Link in Your Resource Box

On most article directories, if you enter your full website URL (rather than just mysite.com or www. followed by your site), it will automatically create a clickable link that will lead the reader back to that very website. This is the most accessible type of connection to make. Sometimes it’s called a text link because there is no HTML involved. Some article marketing strategies on this.

Tip 1: Don’t put any punctuation after your relationship. Even if it’s at the end of a sentence, don’t put a period, but rather leave off after the URL. Putting punctuation directly after the link can cause the relationship to break. If you must put a period, put a space in between the last character of the URL and the period.

Tip 2: It’s best if this link is not more than 60 characters. Going longer than that can cause the relationship to break when it is republished in ezines. Many ezine editors and other types of publishers allow 60 characters per line. Any other characters get wrapped onto the next chain, which can result in a break in a link. If you would like to link to a page on your site that has a URL that is longer than 60 characters, then you may wish to use the second type of link.

The second type of connection is a bit more complicated–it’s one where you can make specific words in your resource box form a clickable link. So, you would have written text in your resource box–perhaps you’re telling about your business, your niche, maybe a product, and you choose some specific words that capture what your site is about and use those words to form the link going back to your site. To do this, HTML is involved.

Some directories make it easy for you and they ask you to highlight the words you would like to hyperlink and then click on the “add link” icon and enter the URL for your site. They put the HTML in for you. Other times you may need to input the HTML code manually. Some tips on this:

Tip 1: Limit the words you hyperlink to 3 or less–you should not be hyperlinking who sentences or long blocks of text.

Tip 2: The words that you use to form the link should indicate what your site is about. These are called “keywords” or “keyphrases,” and it’s best to research to determine which phrases produce the most significant return. Ideally, these phrases are what your target readers are typing into search engines to reach websites on your topic. When submitting a resource box, it’s essential to know how to format the various links and what the link options are.

Most sites will accept a vital text link (just the written out URL), and some websites will also receive the more advanced type of relationship that is made up of your keywords.

The best way to be sure that your links are formatted correctly is to test them: For every single one of your articles, be sure to click your links and make sure that they go to the site you desire.

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